FAQ & Insights
Answers, and the thinking behind them.
Every question we get asked most often becomes a full write-up here — not just a one-line answer. If you're wondering how AI search actually works, what GEO means for your business, or how any of this affects you day to day, this is where we lay it out.
Latest answers
Real questions, real answers.
We're adding to this list as new questions come up — check back for more, or text us your own and we'll write one up.
GEO Basics
Start hereWhat is Generative Engine Optimization (GEO)?
Search isn't just typing keywords into Google anymore. Here's what GEO means, why it matters, and how it's different from the SEO playbook you already know.
Read the full answerSearch & AI
From Google to AI: How Search Is Changing
Search isn't just Google anymore. Here's what the rise of ChatGPT and AI answers means for how customers actually find local businesses today.
Read the full answerSearch & AI
How AI Search Actually Works
A look under the hood at how AI engines pull their answers — and what that means for whether your business gets mentioned or gets skipped.
Read the full answerStrategy
Building AI Authority for Your Business
Rankings used to be the whole game. Now it's about being trusted enough that AI cites you directly. Here's how to build that kind of authority.
Read the full answerSkip the form
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